ASO Strategies articles on Appalize

how category rankings workfactors that move category rankingsstrategies for climbing category rankings+2

App Store Category Rankings: How They Work and How to Climb

Category rankings — the Top Free, Top Paid, and Top Grossing charts in both the App Store and Google Play — remain one of the most visible and impactful discovery channels for mobile apps. Appearing in the top 10 of y...

what you can automate with the apiessential api endpoints for asopractical aso automation workflows+2

App Store Connect API for Developers: Automate Your ASO Workflow

The App Store Connect API gives developers programmatic access to manage apps, metadata, pricing, screenshots, and more — everything you do manually in App Store Connect can be automated through REST API calls. For AS...

how promotional text worksstrategic uses for promotional textpromotional text optimization framework+2

App Store Promotional Text: How to Use Apple's Dynamic Marketing Field

Apple's promotional text field is the only metadata on your App Store listing that you can change at any time without submitting a new app version or waiting for App Review. This 170-character field appears at the ver...

how app store search works the basicsapple app store search algorithmgoogle play search algorithm+2

App Store Search Algorithm: How Apple and Google Rank Search Results

Every time a user types a query into the App Store or Google Play search bar, an algorithm decides which apps appear first. Understanding how these algorithms work is the foundation of effective ASO — yet most develop...

why release notes matterrelease notes best practiceswriting release notes by update type+2

How to Write App Store Release Notes That Drive Re-Engagement

Release notes — the "What's New" section that accompanies every app update — are one of the most overlooked touchpoints in your app marketing. Most developers treat them as an afterthought: "Bug fixes and performance...

category landscapekeyword strategy for education appscreative strategy for education apps+2

ASO for Education Apps: Reaching Students and Educators

Education is one of the fastest-growing app categories, driven by the global shift toward digital learning, lifelong upskilling, and AI-powered tutoring. But the education category presents unique ASO challenges: your...

category landscapekeyword strategy for finance appscreative strategy for finance apps+2

ASO for Finance and Fintech Apps: Category Optimization Guide

Finance and fintech is one of the highest-value categories in the app stores. Users who download finance apps tend to have higher lifetime values, stronger retention, and greater willingness to pay for premium feature...

category landscape in 2026keyword strategy for health and fitnessscreenshot and creative strategy+2

ASO for Health and Fitness Apps: Category-Specific Optimization Guide

Health and fitness is one of the most competitive categories in both the App Store and Google Play. With over 100,000 health and fitness apps available, standing out requires more than generic ASO practices — it deman...

why seasonal aso mattersbuilding your seasonal aso calendarseasonal keyword strategy+2

Seasonal ASO: How to Optimize Your App for Holidays and Events

Search behavior in the App Store is not static — it fluctuates dramatically based on seasons, holidays, cultural events, and global moments. Fitness app searches spike in January. Shopping app downloads surge during B...

mistake 1 optimizing for keywords nobody searchesmistake 2 ignoring the first three screenshotsmistake 3 writing descriptions for search engines instead of humans+2

Common ASO Mistakes That Kill Your App Growth

Most apps fail at ASO not because they do not try, but because they make the same avoidable mistakes that silently destroy their growth potential. These are not edge cases or advanced pitfalls — they are fundamental e...